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The good news is there's plenty of room for adept audio developers who want to get involved.
The bad news is that rules, standards, and guidelines are few and far between. "Modile audio is the
Wild West, and anything goes," says Steve Horowitz, founder and creative director of New York City
based Mobile Audio 2 Go. "By nature, this is an audiocentric medium. Everyone is claiming that they
have the secret formula, but in fact, there's a tremendous amount of opportunity and risk..."
To read the entire Mix article, click here!
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